Recently, I had a conversation with my mother about how much money women spend on cosmetic products. We, as beauty consumers, often overlook the ratio of cost to product. We may elect to spend less money upfront, but in return are getting much less product. For this study, I analyzed the cost to product ratio of lip and cheek stain hybrid products. The list is in order of the least to greatest cost per ounce. Keep in mind that all products are not the same formula or type of formula, but produce similar results, which is why I chose to compare their cost to product ratio.
Sephora Collection Colorful Cheek Ink Gel – .67 oz for $14 – $20.89/oz
NYX Cream Blush – .23 oz for $6.99 – $30.39/oz
Maybelline Baby Skin Instant Cheek Flush – .16 oz for $6.99 = $43.69/oz
tarte cheek stain – 0.5 oz for $30 = $60/oz
Benefit Benetint Lip & Cheek Stan – .40 oz for $30 = $75/oz
Clinique Chubby Stick Cream Colour Balm – .22 oz for $22 – $100/oz
Becca Beach Tint – .24 oz for $25 – $104.17/oz
Josie Maran Coconut Watercolor Cheek Gelee – .18 oz for $22 – $122.22/oz
Smashbox L.A. Lights Blendable Lip and Cheek Color – 0.2 oz for $29 – $145/oz
Stila Convertible Color – .15 oz for $25 – $166.57/oz
Bobbi Brown Pot Rouge for Lips and Cheeks – .13 oz for $29 – $223.08/oz
MAC Casual Color – 0.08 oz for $22 – $275/oz
The price difference between the first and last product is astronomical! As consumers, it’s important to see how much money are are spending, and in turn, how much value we are giving to a specific product.