Do you read the NY Times? Today in the style section, an article entitled “Makeup for the Selfie Generation” was published. I love reading about makeup and cosmetics in the news, especially the times. For those who haven’t read it, the article discusses this trend of HD makeup and makeup created specifically with your iPhone camera in mind.
With New York Fashion Week finishing up, it makes sense why camera-ready makeup is being talked about. The models were constantly being photographed, and not only does their wardrobe have to be perfect, but their hair and makeup does too, and not just in natural light. As we all know, our foundation could look flawless in our dimly lit bedrooms, and when we step outside, it looks melty, too warm, too cold, or too sparkly. Companies are now testing their products not only in different lighting, but through different camera lenses.
What is HD makeup anyway? According to WebMD, (yep, WebMD apparently has makeup tips!) HD makeup covers blemishes, cover up imperfections, and contain either mica, silicone, crystals, or quartz that reflect light and make the product really flattering in the camera’s lens. HD foundations usually have a demi-matte finish, but are also somewhat hydrating as to not make your makeup cakey or flaky. I like NYX High Definition Foundation, but Make Up Forever also has a very well liked one and powders to match.
As Rubin says in her article, warm tones aren’t always the most flattering, especially when it comes to your makeup, photographed. To sculpt my face for photos, I look for a gray-brown shade that looks like a true shadow. I use Smashbox Contour Kit (exclusive to Smashbox.com and Sephora) because the colors are beyond gorgeous. The shades (contour, bronze, and highlight) work so well together and look natural on the face. The highlighting shade also lacks shimmer so I don’t look shiny in pics.
How about for your lips or eyes? For lips, I find that matte crayons and lipsticks look best in pictures. This prevents too much light from bouncing off the product and making your face look shiny in its path. MAC matte lipsticks are great and look oh-so flattering in photos. I love wearing a bold, neutral red lip in pictures. Try MAC Ruby Woo. Ruby Woo-hoo! 😉 For eyes, keep the shimmer at a minimum. Urban Decay Naked Basics palettes are wonderful for photos due to the lack of shine.